Product Content Localisation.
When a German shopper reads your product description, it should feel like it was written by someone who knows the German market, not machine-translated from English. That is exactly what we deliver.
Discuss your catalogueLiteral · DE
Dieser Schuh ist sehr bequem für das Laufen.
Localised · DE
Federleicht auf jedem Kilometer.
How it works
We start by training a custom language model on your existing content: your product descriptions, brand guidelines, tone of voice documents and past marketing copy. This model learns how your brand sounds, whether that is minimal and technical or warm and conversational.
The trained model then generates first-draft translations across all your target languages. Every single description is then reviewed and refined by a native-speaking editor who lives in your target market. They check for natural phrasing, cultural fit and accuracy.
For high-impact content like homepage banners, campaign copy and slogans, we go further with transcreation: rewriting the message from scratch in the target language to preserve the emotional impact, not just the words.
What we localise
- 01Product titles and descriptions (SKU-level)
- 02Category pages and collection copy
- 03Size guides and specification tables
- 04Marketing banners and seasonal campaign text
- 05Customer-facing emails (order confirmation, shipping, returns)
- 06Blog posts and editorial content for local SEO
Built for large catalogues
Our pipeline handles catalogues from 500 to 50,000+ SKUs into all major world languages. New products you add to your store flow through the same process automatically via our platform connectors for Shopify, Magento, BigCommerce, WooCommerce and custom-built platforms. If you already use a TMS like Phrase, Smartling, Crowdin or memoQ, we integrate with your existing setup.
We price by project scope, not by word count. That means you know exactly what you will pay before we start, and our AI-assisted workflow keeps it significantly lower than traditional per-word agency rates.
Thinking about a new market?
We will come back within one working day with a clear plan and a realistic quote. No jargon, no 40-page proposal.
Or call +44 (0) 20 8638 6450
What to include
- Your e-commerce platform
- Number of products or SKUs
- Target languages and markets
- Ideal launch date